A proven system that helps global businesses understand the Vietnam opportunity, access the right partners, build distribution and generate sustainable growth.
What Success Looks Like
100M+
Vietnam consumer market. Growing middle class with rising disposable income.
World Bank Vietnam Overview, 2025
$4T+ GDP
ASEAN market opportunity. Vietnam is a gateway into 700M+ people.
ASEAN Key Figures 2024, ASEANstats
79.8M
Internet users driving creator economy and new distribution channels
DataReportal Vietnam, Jan 2025
16-20%
E-commerce CAGR. Digital commerce creating new customer acquisition opportunities.
Google Temasek e-Conomy SEA, 2025
Who We Help
Powered by the 15-Step Growth Operating System™
The same mistakes. Different businesses. Recognising them early is what changes the outcome.
Capital Before Validation
Resources committed before genuine demand is understood. An opportunity can appear obvious from the outside. Without proper validation, businesses often commit capital before understanding whether real commercial demand exists.
Wrong Partners
Partner decisions made before proper validation. Partner selection is one of the most consequential decisions in Vietnam market entry. The wrong partner creates pricing instability, brand erosion and operational dependency before the business understands the consequences.
Market Reports Instead Of Market Reality
Research that does not reflect what is actually happening on the ground. Static reports rarely capture current buyer behaviour, channel dynamics, competitor positioning or local operational realities. The gap between the report and the reality is where strategies fail.
The Cost Appears Later
Incorrect assumptions discovered after significant commitments have been made. Without proper validation early, businesses find unrealistic budgets, weak partner fit and poor sequencing after the strategy is already locked in.
None of this is bad luck. It is the same pattern playing out, and it is avoidable when the work is done in the right order.
That is exactly what these three products are built to do.
Tell us where your business is now. In 30 minutes you will have a clear read on the opportunity, the real risks, and the one product that makes sense to start with.
Local Presence
On-the-ground operations inside Vietnam, not remote advisory only.
Market Intelligence
Primary research conducted locally rather than aggregated desk research.
Partner Access
Introductions to validated partners aligned to your category and objectives.
Verified Reality
Operational validation beyond brochures, presentations and sales claims.
Strategic Introductions
Warm access to relevant commercial relationships inside Vietnam.
Execution Support
Support extending beyond strategy into in-market execution visibility.
The systems behind every journey. The focus stays on your outcome.
Entering a new market requires more than information. It requires trusted relationships, local insight and disciplined execution.
Ash and Hao remain actively involved throughout validation, partner introductions, strategic decision-making and execution oversight to help clients successfully enter, operate and grow in Vietnam.
You work directly with the people responsible for the outcome, not a handoff between sales and delivery teams.
Based in Ho Chi Minh City, we maintain close proximity to the people, opportunities and market realities that shape successful growth in Vietnam.
Ashley Wasiek
Founder & Chief Growth Officer | VietFoundry™
Content · Outreach · Demand Generation
Hao Lam
Founder & CEO | VietFoundry™
Strategy · Partnerships · Commercial Growth
Still have a question? Hao and Ash read every message personally. No bots. No support tickets.
Tell us about your business and what you are exploring in Vietnam. In 30 minutes you’ll leave knowing whether the opportunity is real, what needs validating before you commit capital, and the one next step that makes sense for your situation.
We’ll discuss:
If we do not believe we are the right fit, we will tell you directly.